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Note 01The headline is seven words and makes one promise. There’s a single button, because every extra choice slows down a first-time visitor. The illustration sits in a soft panel, so it adds warmth without competing with the words.
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About these notesTap any blue pin to see the decision behind that part of the page. Type: IBM Plex Sans for reading, IBM Plex Mono for labels. In the interface, orange only ever means “clickable.” Body text has an 11:1 contrast ratio, well above the WCAG AA minimum of 4.5:1.

Designer · Educator · Writer

Keeping people at the center of design.

Designer, educator, and content creator exploring design, technology, and humanity.

Work with me
HELLO_
AK 2026
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Note 02Proof comes right after the promise. The logos are converted to one muted gray so they back up the story instead of shouting over it.

Experience at

IBMBMOXEToronto Metropolitan UniversityADUX Labs
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Note 03A real photo and a first-person intro build trust faster than a résumé list. Links are underlined, not just colored, so they still read as links for people with color-vision deficiencies.

About

Portrait of Aadil

I’m Aadil, a designer, educator, and content creator exploring how we keep people at the center of design as technology changes around us.

I’ve spent 10 years doing research and design at IBM, BMO, and XE, and I teach UX in Toronto Metropolitan University’s Master of Digital Media program. But the work I care most about happens outside the job: making things that help people learn, create, and find their place in design.

I share design ideas with more than 6,000 people across Instagram and LinkedIn, and I’m one of ADPList’s Top 100 Mentors, with more than 10,000 minutes spent mentoring designers worldwide.

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Note 04Three short quotes instead of thirty. Each is trimmed to its most specific line, because specific praise is more believable than general praise.

Kind words

From designers I’ve mentored

“He is extremely kind, approachable, and methodical with his feedback.”
Karishma S.Austin · via ADPList
“Aadil gave me concrete tips on how to best start at my new job as UX Researcher… The advice was empathetic, practical and clear.”
Petra K.Berlin · via ADPList
“Aadil is an exceptional mentor. He was dynamic and very generous in sharing his approach to collaborative work in user research, presentation and interview practice, heterogeneous pathways to the field, and much more.”
Maryam G.New York City · via ADPList
Read more reviews on ADPList
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Note 05Every project follows the same pattern: label, title, story, proof. Visitors learn the layout once, then skim the rest at their own pace.

Projects

Resources · Workshops · Courses

ADUX Labs

Resources, workshops, and courses for designers, born out of the community and made with care. Everything at ADUX Labs starts with real conversations: when designers keep running into the same challenge, I build something to help.

ADUX Labs homepage

Apprenticeship · Official Figma Partner

Design XP

An official Figma Partner. I co-founded Design XP, a 12-week apprenticeship where people new to UX learn by doing, working on real projects with real companies.

Design XP homepage

Toronto Metropolitan University

Curriculum Design

As an Associate Member of the Yeates School of Graduate and Postdoctoral Studies at Toronto Metropolitan University, I build curriculum for and teach User Experience Design in the Master of Digital Media program. My courses focus on bringing AI into design practice while keeping the human in the loop, grounded in a holistic approach to design thinking.

Toronto Metropolitan University Master of Digital Media program page
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Note 06One quiet hand-off to the Work page. The homepage tells the story and the Work page makes the case. Mixing them would weaken both.

Client work

I also help startups and teams with UX research, audits, and workshops.

See my client work
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Note 07The hourglass echoes the essay title, so the illustration carries meaning instead of just decorating.

What I’m working on now

I’m expanding Aadil.Digital into long-form writing about the intersection of design, technology, and humanity: how the tools we build shape the people who use them, and what it takes to keep the human in the loop.

Coming soon on Substack

Faster Isn’t Better

On AI, hustle culture, vibe coding, and what happens to creativity when it becomes a commodity.

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Note 08Two ways to reach me: email for people who like to write first, and a booking link for people ready to talk. Fewer steps means more conversations.

Say hello

m.aadilk96@gmail.com