For founders & product teams
UX consulting
Find where people get stuck in your product and decide what to improve next. Research, UX audits, and design strategy grounded in a decade of product work.
Explore UX consulting01
Note 01The headline is the belief; the paragraph underneath gives it some weight. The product scale describes the products I’ve worked on, not revenue I’m taking sole credit for. And yes, the little computer stays.
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About these notesA peek behind the page. Tap a blue pin for the thinking behind that section. IBM Plex Sans does the reading; IBM Plex Mono handles the labels. Underlined links, warm backgrounds, and a few old computers tie it together.
Designer · Educator · Writer
Keeping people at the center of design.
Designed and researched experiences used by millions, across products generating hundreds of millions in revenue—from consumer apps to complex enterprise platforms.
That experience shapes the products I help build, the people I teach, and the ideas I share.
AK 2026
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Note 02The company names give a quick sense of where I’ve worked. Keeping the logos muted lets them support the introduction without turning the page into a sponsor wall.
Experience at
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Note 03A face, a little background, and the thread connecting the work. This is where the researcher, teacher, and person building things get to be the same person.
About
I’m Aadil, a designer, educator, and content creator exploring how we keep people at the center of design as technology changes around us.
I’ve spent 10 years doing research and design at IBM, BMO, and XE, and I teach UX in Toronto Metropolitan University’s Master of Digital Media program. Alongside that work, I build things that help people learn, create, and find their place in design.
I share design ideas with more than 6,000 people across Instagram and LinkedIn, and I’m one of ADPList’s Top 100 Mentors, with more than 10,000 minutes spent mentoring designers worldwide.
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Note 04Three different reasons to get in touch deserve three clear starting points. Each card links to its own section on the Work with me page, so you can follow the part that interests you.
Ways to work with me
For teams & learning organizations
Teaching & workshops
Help people become better designers through hands-on workshops, guest teaching, and curriculum built around real projects.
Explore teaching & workshopsFor creators, brands & communities
Creative collaborations
Have an idea we could make together? I’m open to creating content, hosting events, and building projects that explore design, technology, and culture.
Explore collaborations05
Note 05These are mentoring reviews, and they’re labeled that way. They tell you something about how I work with people; the client projects tell a different part of the story.
Kind words
From designers I’ve mentored
“He is extremely kind, approachable, and methodical with his feedback.”
“Aadil gave me concrete tips on how to best start at my new job as UX Researcher… The advice was empathetic, practical and clear.”
“Aadil is an exceptional mentor. He was dynamic and very generous in sharing his approach to collaborative work in user research, presentation and interview practice, heterogeneous pathways to the field, and much more.”
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Note 06The same rhythm repeats: what it is, why I made it, and something you can explore. The projects are varied enough without making you learn a new layout for each one.
Projects
Visual blog · 2,000 followers
Aadil.Digital
My visual blog and creative outlet, where I explore design, technology, and the people who use it. What started as a place to share ideas has grown into a community of 2,000 followers, with community calls, workshops, and activities we do together.
Resources · Workshops · Courses
ADUX Labs
Resources, workshops, and courses for designers, born out of the community and made with care. Everything at ADUX Labs starts with real conversations: when designers keep running into the same challenge, I build something to help.
Apprenticeship · Official Figma Partner
Design XP
An official Figma Partner. I co-founded Design XP, a 12-week apprenticeship where people new to UX learn by doing, working on real projects with real companies.
Toronto Metropolitan University
Curriculum Design
As an Associate Member of the Yeates School of Graduate and Postdoctoral Studies at Toronto Metropolitan University, I build curriculum for and teach User Experience Design in the Master of Digital Media program. My courses focus on bringing AI into design practice while keeping the human in the loop, grounded in a holistic approach to design thinking.
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Note 07The hourglass is a small nod to Faster Isn’t Better. A little visual joke for an essay about our obsession with speed.
What I’m working on now
I’m expanding Aadil.Digital into long-form writing about the intersection of design, technology, and humanity: how the tools we build shape the people who use them, and what it takes to keep the human in the loop.
Coming soon on Substack
Faster Isn’t Better
On AI, hustle culture, vibe coding, and what happens to creativity when it becomes a commodity.
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Note 08Email if you’d rather write, a call if you’d rather talk. The Work with me link is there if you’re still figuring out what we could do together.