Services
I offer a full suite of UX research and design services tailored to meet the needs of both emerging startups and established enterprises:
• End-to-End User Research Solutions: From discovery to implementation, I guide teams through every stage of the UX research process.
• Workshops and Training: Engage your team with hands-on, interactive workshops that unlock their potential to think like user-centered researchers. 
• UX Design Consulting: Get actionable design recommendations that translate research into engaging, effective user experiences.
• Mentorship and Career Coaching: Whether you’re early in your career or looking to pivot, I provide tailored, one-on-one mentorship to help you grow confidently in UX.
Organizations I've Worked With
Over the years, I've worked with companies like IBM, Bank of Montreal, and XE.com, helping them create meaningful user experiences for their diverse audiences. These collaborations have shaped my understanding of complex, real-world challenges and honed my ability to design for different industries and contexts. As a Principal Investigator on various projects with George Brown College, I also work with emerging businesses to bring research-driven design solutions to life.
ADUX - Where Education Meets Community
My educational initiative, ADUX, bridges the gap between theory and practice, providing accessible resources and live lessons for UX professionals at all skill levels. 
In addition to teaching UX research and design at Toronto Metropolitan University (Master of Digital Media), George Brown College (Brand Design Program), and BrainStation, I offer exclusive content through The Classroom by ADUX—a vibrant learning community focused on practical, advanced UX research skills. Here, we dive deep into topics like continuous user feedback, ethnographic methods, quantitative UX, and more, empowering researchers to excel in their roles.
I also create templates, plugins, and other resources for designers. These have been downloaded more than 15,000 times and have been featured by comapnies like Maze.co
Mentorship
With over 6000 minutes of mentoring logged on ADPList and recognition as a Top 100 Mentor in 2022, I am deeply committed to helping UX professionals grow their skills, confidence, and career paths. My mentorship approach emphasizes a blend of practical insights, personalized feedback, and collaborative learning, with a track record of positive reviews and successful mentee outcomes. Whether through one-on-one coaching or group sessions, my goal is to cultivate a supportive and impactful experience for every mentee.
Let's work together!
Let’s Connect! Whether you're looking to enhance your product through UX research, need expert design guidance, or are interested in a unique collaboration, I'm here to help. Share a few details about your project, and I’ll be in touch to discuss how we can make your vision a reality.
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